Strategic Management, Analysis of the Strategic Situation of HTC and Essay

Strategic Management, Analysis of the Strategic Situation of HTC and Its Industry - Essay Example HTC was founded in the year 1997 and commenced its business with manufacturing and designing of mobile accessories. Since the year 2006, HTC has introduced many mobile phones with various portfolios like tablet, android and smartphones for the developing markets (HTC, 2012). The objective of this paper is to analyse about the strategic current situation of HTC in the smartphone industry. The analysis would take into consideration industry analysis by using Porter’s five forces model, industry lifecycle analysis and value chain analysis. The study would also endeavour to comprehend the scale and the scope for HTC in respect of the existing industry scenario in the upcoming future. Analysis of the Strategic Situation In the present market scenario, it is observed that a number of companies are manufacturing smartphone along with HTC like Apple, Samsung, Nokia and Sony Ericsson among others. Due to which, the competition among the companies is rising day-by-day in the mobile phon e market. As a result, many advanced technology smartphones have been launched in the market. A few companies have been recognised to have lost out somewhat in market competition due to facing a lack in terms of offered technology in their smartphones or other mobile devices (Hu & Meier, 2010). With due reference to the context, it can be observed that HTC has been facing quite a tough scenario in the smartphone market to sustain its position among the topmost brands. Since the year 2006, HTC had expanded its reach with its smartphone in a number of global markets. HTC was the first cellular manufacturing company to introduce android phone in the market. Subsequently, it was observed that from 2010 onwards HTC faced a downfall because of the vast developments with modern technologies among the competitors’ products. The leading competitors of HTC include Nokia, Samsung and Apple. These companies also started to offer competitive brands of smartphones which significantly affec ted the sales of HTC. Generally, HTC was affected due to the rapid growths of Samsung and Apple’s smarphones such as Galaxy line as well as iPhone respectively. Moreover, Sensation and Desire brands of HTC smartphone have also faced quite indifferent responses from the consumers. Thus, this aspect has also led towards the declining trend of HTC in the smartphone market (Hu & Meier, 2010). Source: (Dotmobi, 2012). The above depicted figure depicts the position of the smartphone manufacturing companies in the present scenario. Therefore, it can be avowed that HTC, in recent times, has considerably lacked behind as compared to its major competitors such as Samsung, Apple and Nokia among others. Thus, by considering the downfall, HTC needs to recognise certain strategies to improve its product and to fight back against its competitors. Key strategies that can be employed include making product modifications, changing to the fast-moving approach for unpredictable markets, creating enhanced brand awareness through positioning and targeting high end users (Hu & Meier, 201

Earthquake dangers and community preparedness Essay

Earthquake dangers and community preparedness - Essay Example Adapted from Geography: earthquakes, by BBC, 2012, Retrieved 26 November 2012 from http://www.bbc.co.uk/schools/gcsebitesize/geography/natural_hazards/earthquakes_rev1.shtml. Copyright 2012 by Author. Reprinted with permission. A shift in these plates results in vibrations in the crust of the earth, a phenomenon referred to as earthquake. Patel and Revi (2010) define earthquake as a sudden movement of the crust of the earth due to volcanic activity or release of stress accumulated along faults. The logarithmic Richter scale measures the magnitude of earthquakes. The greatest magnitude measured to date has been 9.5 for an earthquake that rocked Chile, causing tsunamis and killing about 1,655 people injuring 3,000 others (US Department of the Interior, 2012). Dangers of earthquake to humans and the environment Indeed, these shifts of the earth’s crust referred to as earthquakes impact on ecosystems and habitats. The United Nations Environmental Program (2004) gives an example of the 1976 Sichuan earthquake that led to the loss of the habitat for the giant bear panda. The tsunamis that result from earthquakes could kill fish and other sea life with consequent disturbance of their habitat. For example, the 1964 Alskan earthquake uplifted the floor of the sea by 33 feet leading to destruction of calcareous marine organisms. Earthquakes destroy plant life. It is feared that in Northern California, a place of convergence of three tectonic plates, the occurrence of an earthquake would cause a massive loss of Redwood trees (Patel & Revi, 2010). As humans seek to construct temporary shelters, reconstruct and meet their energy needs, they could cause deforestation thus ecosystem depletion (BBC, 2012). Similarly, other risks such as quarrying for reconstruction could further negatively impact on the ecosystem. Wildlife also gets affected either directly or indirectly because of earthquakes. Some of these environmental effects of earthquakes affect human health. The waste disposal and debris resulting from an earthquake could negatively impact the environment and human health. The affected would have to look for appropriate ways of disposing off such waste so as to rebuild their structures. The aftermath of the 2008 Sichuan China earthquake saw agricultural fields turned into dumps with building materials (BBC, 2012). Water sources also got contaminated with the dumps. Therefore, it would be critical to ape Los Angeles County Sanitation Districts which after the 194 earthquake disposed off the rubbles appropriately (Patel & Revi, 2010). This would be important in seeking to lower contamination of the environment and disease to humans. Other than diseases, earthquakes could cause fires which burn down the assets of people, setting them back economically. In addition, the short term looting in the event of an earthquake would have similar devastative effects. Landslides could bury families under rubbles, with some bodies not being retrieved even after the disaster. The cost of rebuilding also adds to people’s financial burdens. Preparedness towards earthquake dangers The Seattle Office of Management (2012) suggests various ways to prepare one for an earthquake as an individual. The organization proposes anchoring of appliances and tall furniture that could fall. Homes should have emergency supplies known to every family member. The members should also have the necessary numbers handy to be used in case of separation